Brand campaign concept for the launch of the Resort at Summerlin.
From our very first conversation with the Rampart team, one idea really stuck: guests don’t just visit the Resort at Summerlin, they claim it. It’s their personal country club. Their comfort zone. Their place.
This campaign taps into that feeling. It reminds longtime guests that this experience—easy, familiar, and indulgent—has been right in their backyard all along. An extension of home, made just for them.